Have you faced any of these problems before?
- Sales for a product stagnating?
- Launching a product that needs virality to spread?
- Don’t know how to engage your social media users?
- How to turn clicks, likes, retweets into actual sales?
- Using ‘spray and pray’ marketing campaigns?
- Spending money on influencers or campaigns you’re not sure are effective at all?
Here are our solutions:
- Identifying your nano influencers => knowing exactly how many products your influencer sold and who is the best ambassador for your brand
- Accurate calculation of how effective a marketing campaign was => knowing exactly how many units were sold as a result of the campaign
- Full engagement of your social media followers => turning likes into sales!
What are nano influencers and why you should use them
- Do you know who your real influencers are? How they behave? Who do they attract from your customer base?
- Several types of influencers: celebs (>1m followers), macro (100k-500k), micro (10k-50k or 5k – 10k), nano (ordinary people who influence their nearest communities)
- Nano influencers are, simply, regular people who use word of mouth and personal recommendations to spread awareness of a product and encourage others to buy it.
- Using our BASON approach we’ll help you find them among your own customers to turn them into ambassadors for your brand
How does it work?
- We run a gamified survey to attract users and track how people share it and attract others
- We take a set of identified nano influencers (those with most shares and key locations in their networks) and give each a code for a X% discount on one of your products
- They then share this code to everyone they know (friends, family)
- We track who made the most sales and reward the best ones with free products, new discounts, etc.
What do you get if you use Oraclum’s nano influencer targeting?
- Significant short-term boost in sales (your nano influencers push the sales of your new product)
- Long-term value added in having loyal brand ambassadors you can always use for new campaigns
- You know exactly which influencer is most valuable for which one of your brands
- You know exactly how effective your marketing campaign was
- We turn your social media likes and followers into actual sales