PREDICTING PRODUCT DEMAND

Precise prediction of who will buy the product and how best to reach them using our unique BASON survey.
For clients who want to rebrand their products, wishing to reach a larger customer base, or launch new products to see how the customers will react.

WHO IS IT FOR?

  • Clients who aim to rebrand their product, wishing to reach a larger customer base, or launch new products to see how the customers will react
  • New entrants on the market who want to estimate how many people will buy their product or use their service
  • Suitable for any B2C company, in particular the fast-moving consumer goods industry, the food industry, tourism and hospitality, the service industry, banking and finance

APPROACH

  • Precise prediction of the customer base by segments, and microtargeting each group with tailored ads or specific marketing campaigns (usually combined with our optimization of the marketing mix)
  • The BASON Survey is applied to perform the initial market research which is combined with our machine learning software to predict key customer segments
  • Estimating total demand for the product, geographically (resolution possible on a micro level) and per segmented group info using micro-level data from our unique databases
  • Should be combined with Experimentation and validated learning to repeatedly test customer reactions on various features