Precise prediction of who will buy the product and how best to reach them using our unique BASON survey.
For clients who want to rebrand their products, wishing to reach a larger customer base, or launch new products to see how the customers will react.
WHO IS IT FOR?
- Clients who aim to rebrand their product, wishing to reach a larger customer base, or launch new products to see how the customers will react
- New entrants on the market who want to estimate how many people will buy their product or use their service
- Suitable for any B2C company, in particular the fast-moving consumer goods industry, the food industry, tourism and hospitality, the service industry, banking and finance
- Precise prediction of the customer base by segments, and microtargeting each group with tailored ads or specific marketing campaigns (usually combined with our optimization of the marketing mix)
- The BASON Survey is applied to perform the initial market research which is combined with our machine learning software to predict key customer segments
- Estimating total demand for the product, geographically (resolution possible on a micro level) and per segmented group info using micro-level data from our unique databases
- Should be combined with Experimentation and validated learning to repeatedly test customer reactions on various features