User case: Nano influencer targeting 

Problems:

  • Client in the FMCG industry wants to boost sales of one of its main products
  • Wants to attract virality via social media and is considering paying macro influencers to boost sales 
  • Problem: how do we measure their effectivness? 
  • Wants to gain more visibility via word of mouth

Solution:

  • We use our nano influencer targeting: regular people important in their micro-communities 
  • Engage users to share our survey to see how influential they are on their friends
  • We reward each influencer with discounts while the best ones get free products and even bigger discounts or monetary prizes
  • We find the best influencers within the existing customer base of our client

Result: 120% boost in quarterly sales!

Client doubled the rate of new user retention. We delivered 50 loyal brand ambassadors.