- Client in the FMCG industry wants to boost sales of one of its main products
- Wants to attract virality via social media and is considering paying macro influencers to boost sales
- Problem: how do we measure their effectivness?
- Wants to gain more visibility via word of mouth.
- We use our nano influencer targeting: regular people important in their micro-communities
- Engage users to share our survey to see how influential they are on their friends
- We reward each influencer with discounts while the best ones get free products and even bigger discounts or monetary prizes
- We find the best influencers within the existing customer base of our client