User case: Product market fit


  • Client is entering the market with a new service
  • Spent a large marketing budget on one promotion tool
  • Campaign was a complete failure: they landed only a fraction of new users of their service (20% of expected)
  • They need to find out how to attract users to their platform
  • Which user profiles, what messages, which channels?


  • We used the BASON Survey to precisely define new customer profiles suitable for targeting giving the client direct insight into which group of potential customers is better targeted by which channel
  • We delivered a new promotional strategy & action plan, including value propositions to be communicated and which channels to use to reach each segment

Result: 4x more new users for 75% lower costs!

The client reached their target user base in 6 months after fully rolling out our promotional strategy.