- Client is entering the market with a new service
- Spent a large marketing budget on one promotion tool
- Campaign was a complete failure: they landed only a fraction of new users of their service (20% of expected)
- They need to find out how to attract users to their platform
- Which user profiles, what messages, which channels?
- We used the BASON Survey to precisely define new customer profiles suitable for targeting giving the client direct insight into which group of potential customers is better targeted by which channel
- We delivered a new promotional strategy & action plan, including value propositions to be communicated and which channels to use to reach each segment